Hey everyone! It’s an exciting time to be in Reading. If you’ve been following our journey at The Healing Hearts Foundation of Berks County (HHBC) , you know we’re always looking for ways to lift up our community. But today, we’re talking about something bigger: something that connects the dots between our physical health, our mental peace, and even our digital lives. We call it the Holistic Human Biology Connection (HHBC) framework , and it’s how we’re working to "rewire" th

For a long time, corporate sponsorship was a pretty simple deal. A company gave a nonprofit some money, and in return, the nonprofit put the company’s logo on a banner, a t-shirt, or a website footer. It was a "transactional" relationship: you give us X, we give you Y. But as we move through 2026, things have changed. If you’ve noticed that big brands are asking more questions before they sign a check, you’re not alone. The era of "logo fatigue" is here. Today’s corporate spo

Hey everyone! It’s an exciting time to be in Reading. If you’ve been following our journey at The Healing Hearts Foundation of Berks County (HHBC) , you know we’re always looking for ways to lift up our community. But today, we’re talking about something bigger: something that connects the dots between our physical health, our mental peace, and even our digital lives. We call it the Holistic Human Biology Connection (HHBC) framework , and it’s how we’re working to "rewire" th